Welcome to Unfiltered, where we supply our honest, no-B.S. Opinions of the most buzzed-about beauty merchandise, brands, and offerings on the market right now.
Say what you may approximately Glossier, and its vibrant, happy ad campaigns are presenting smiley, clean-confronted younger ladies who’ve by no means experienced the existential dread of finding your first grey hair or, probably, any type of social tension in any way. What makes the corporation undoubtedly compelling isn’t always just the millennial-purple packaging (absolutely everyone can try this) or the movie star fan base (substantially more difficult to land, however nonetheless possible), or even the hordes of cool women who espouse the virtues of the Solution at such period which you marvel if they are getting a cut of the proceeds.
What sets Glossier aside is the reality that it isn’t always just a beauty brand — it’s a way of life. It’s a Petra Collins dreamscape, the promise of an extra beautiful international, a world that’s wallpapered in Baker-Miller pink and in which irrespective of which way you turn there’s a Byredo Burning Rose candle flickering out of the corner of your eye. It’s becoming a member of a fab, unconditionally supportive sisterhood each time you stock up on a $15 lip balm, getting one step in the direction of owning the purposely dirty air of an off-responsibility model with each spritz of your perfume. (You can get even closer while you visit their brand-new everlasting retail HQ in NYC, which is like getting into a Marie Antoinette dreamscape for the virtual age.)
And there’s also the fact that a number of the goods are absolutely, truly correct — like, purchase them because of they paintings accurate, no longer only “I saw five girls with messy bangs publish this on their feeds, so it needs to be superb” accurate. So we tried them all, in the name of nailing down the very best of Glossier, the simply-ok, and what you are higher off skipping. Give in to the part of you that desires to shop for into the pastel-tinged packaging and dad-up stores in stylish cafés — these Glossier merchandises are worth including for your Top Shelf.