Samara Capital, the leading mid-marketplace buy-out private equity fund, has entered into a settlement with Nature’s Essence Private Limited (“NEPL”) to make investments of Rs 200 crores for a sizable stake. NEPL will utilize the funds for investment into advertising and marketing and distribution and consolidation of group entities.
NEPL, at the side of its group entities, manufactures and markets several skincare merchandises beneath the brand “Nature’s Essence”. The product portfolio includes face care products such as facial kits, bleaches, face-packs, face washes, and body care merchandise, including lotions, lotions, and gels. NEPL is based in Delhi, and its manufacturing facility is in Haridwar, Uttarakhand. The organization’s products are sold in over two hundred,000 retail outlets and forty,000 salons through a pan India distribution network. The employer, along with its institution entities that are getting consolidated, generates Rs a hundred and fifty crores and is growing at 15% p.A.
Abhishek Kabra, Managing Director, Samara Capital, said, “In latest times we have discovered an entirely new demographic of customers emerging for private and pores and skincare products, as consumerism, aided with the aid of the facts revolution and through buying power, seeps into the hinterland. We felt Nature’s Essence beneath Mr. Nanda’s management has locked on thoroughly directly to this massive new market and its demands and tastes. We see the thrilling potential for the logo to hold, including the depth in addition to the breadth of its supplying.” Commenting on the improvement, Raj Kumar Nanda, Promoter& Director, NEPL, said, “Over the remaining twenty years, Nature’s Essence has mounted itself as a main brand within the fast-developing Indian skincare market. With rising aspirations and affordability of the Indian customers, the corporation and emblem are flawlessly placed to tap this opportunity. My crew and I are very excited to partner with Samara Capital to take Nature’s Essence to its subsequent phase of growth.”
Deloitte Touche Tohmatsu India and Lymonds Mirus represented NEPL and Samara, respectively, for this transaction. “We have had a long affiliation with Mr. Nanda and notice a high potential in the Nature’s Essence emblem. Samara’s price add skills will provide thrilling times ahead for the boom of this logo and its stakeholders, including employees and channel partners.”, stated Ruchi Sarna, Partner, Deloitte Touche Tohmatsu India LLP.