Samara Capital, the leading mid-marketplace buy-out private equity fund, has entered into an settlement with Nature’s Essence Private Limited (“NEPL”) to make investments Rs 200 crores for a sizable stake. NEPL will utilize the funds for investment into advertising and marketing and distribution and consolidation of group entities.
NEPL at the side of its group entities manufactures and markets a number skin care merchandise beneath the brand “Nature’s Essence”. The product portfolio includes face care products such as facial kits, bleaches, face-packs, face washes and body care merchandise which include lotions, lotions and gels.
NEPL is based in Delhi and its manufacturing facility is in Haridwar, Uttarakhand. The organization’s products are sold in over 2 hundred,000 retail outlets and forty,000 salons through a pan India distribution network. The employer along with its institution entities that are getting consolidated generates a sales of Rs a hundred and fifty crores and is growing at 15% p.A.
Abhishek Kabra, Managing Director, Samara Capital said, “In latest times we have discovered an entire new demographic of customers emerging for private and pores and skin care products, as consumerism, aided with the aid of the facts revolution and through buying power, seeps into the hinterland. We felt Nature’s Essence beneath Mr Nanda’s management has locked on thoroughly directly to this massive new market and its demands and tastes. We see thrilling potential for the logo to hold including to the depth in addition to breadth of its supplying.”
Commenting at the improvement, Raj Kumar Nanda, Promoter& Director, NEPL said, “Over the remaining twenty years, Nature’s Essence has mounted itself as a main brand within the fast-developing Indian skin care market. With rising aspirations and affordability of the Indian customers the corporation and emblem is flawlessly placed to in addition tap this opportunity. I and my crew are very excited to partner with Samara Capital to take Nature’s Essence to its subsequent phase of growth.”
Deloitte Touche Tohmatsu India and Lymonds Mirus represented NEPL and Samara respectively for this transaction.
“We have had a protracted affiliation with Mr. Nanda and notice a high potential in the Nature’s Essence emblem. Samara’s price add skills will provide thrilling times ahead for the boom of this logo and for its stakeholders including employees and channel partners.”, stated Ruchi Sarna, Partner, Deloitte Touche Tohmatsu India LLP.
