Founded in 2015 with the aid of Samridhi Ganeriwalla, Little West Street offers a massive form of absolutely cotton merchandise for toddlers and kids, inclusive of customizable nightwear and bedding, tub towels, decor, and travel essentials. It additionally has matching pajamas for parents!
Bootstrapped and based totally out of New York and New Delhi, Little West Street has the first-class-of-each-worlds benefit, getting admission to designers inside the US and artisans in India who deliver the company’s ideas to lifestyles.
Samridhi says she started Little West Street because she observed variety inside the Indian apparel marketplace for babies and desired to carve a niche. She began designing her very own merchandise for her son and quickly started receiving tremendous feedback.
Initially, Samridhi struggled to gain acceptance from hesitant parents, explaining why some products like swaddles – which are much less heard of in India – are beneficial, and constructing a consumer base for the pricier variety of merchandise going as much as Rs 20,000. As time went by and word approximately Little West Street went round, Samridhi was able to conquer those demanding situations.
Little West Street additionally boasts endorsements via numerous celebrity parents, such as Esha Deol-Bharat Takhtani, Kareena Kapoor Khan-Saif Ali Khan, Nisha Rawal-Karan Mehra, Soha Ali Khan-Kunal Khemu, Shweta Tiwari-Abhinav Kohli, Sania Mirza-Shoaib Malik, and others.
Hoping to unfold pleasure and love, Little West Street sponsors food for children at Samarpan Foundation, an NGO. In 2018, the enterprise contributed to nearly six months worth of meals for the organization.
Snigdha Bihan, Little Pockets Store
Founded in 2015 by Snigdha Bihan, Jaipur-based Little Pockets Store offers outstanding formal and informal casual wear for newborns and kids till ten years.
After she became a mother herself, Snigdha realized that the children’s clothing marketplace lacked range. So in 2015, she decided to create a fusion among traditional Rajasthani designs and modern clothing for children at a less high price and mounted Trendmongers Pvt Ltd in Jaipur.
What started as an experiment with a funding of Rs 10 lakh that Snigdha borrowed from her husband and a pal now has an annual turnover of Rs 65 lakh. Operating below the emblem ‘Little Pockets Store’, it, in particular, caters to the ethnic put-on section, decorated with Rajasthani handwork.
While Trendmongers employs around ninety-a hundred artisans and producers, Snigdha has these days been faced with a collection of block printing artists who wanted to quit and move on to better-paying jobs.
Back in 2015, Dipti’s daughter turned three years old, and as a figure, she always observed it tough to shop for her because there was a lack of garments that had a first-rate layout and used baby-pleasant fabrics. Around the same time, Dipna, an educator, turned into operating with children on a theatre manufacturing. She discovered tons of trash the style enterprise produced during her research and realized how unaware clients are.
The sisters determined they needed to make an exchange and stepped out in their comfort zones to begin Love the World Today. The emblem sources natural cotton from Global Organic Textile Standard (GOTS) certified providers in Gujarat and Rajasthan, handwoven cotton from weaver groups throughout Gujarat, Rajasthan, Andhra Pradesh, Madhya Pradesh, Uttar Pradesh, and West Bengal. All of LTWT’s clothes are also made using green dyes.
