New Delhi: Walmart-owned leading e-trade player, Flipkart discovered in its studies that one of the most critical customer issues while searching for splendor products is uncertainty about authenticity, said Nishit Garg, Senior Director, General Merchandise at Flipkart. “This is an industry-extensive problem, even plaguing offline retailers,” Garg in addition said.
According to Garg, so one can manage the problem of counterfeit splendor merchandise sold with the aid of unauthorized third-birthday party sellers, the organization had launched Project Authenticated closing 12 months. “The stamp of authentication on product images reassures clients that they’re buying from accredited sellers and additionally helps
manufacturers weed out disingenuous dealers. We are expanding this imparting to different Beauty classes as well. To in addition reassure clients, we’ve got tied up immediately with manufacturers and specialists, who can vouch for our merchandise and platform,” said Garg.
Beauty products and fragrances are available at extra special discounts on e-commerce websites but cannot lower back. It may be noteworthy that as per the survey performed using LocalCircles final yr, 34 percent of the respondents diagnosed perfumes and different fragrances because of the top category for counterfeit merchandise on e-commerce websites.
“The response we’ve got seen given that then (relaunch) has been extraordinary. The beauty category draws around 50 million visits to the platform each month. It has to turn out to be one of the quickest developing classes at the platform, having witnessed a 3X boom remaining year. We are expanding our selection and services to clients and are fixing for their particular ache factors to make their adventure of buying beauty merchandise online smoother,” stated the executive.
The agency presently sells splendor merchandise from more than 20,000 brands across 10 lakh merchandise. The e-trade participant’s enterprise in metros such as Delhi and Bengaluru has grown three and 5X closing year pushed using fragrance and skincare products. About 2/third of Flipkart’s beauty commercial enterprise comes from non-metro cities. It has visible a surge in call for tier II & III cities, including Guwahati, Bhubaneswar, Ranchi, Varanasi, and Ernakulam. Over 1/2 of the call for within the perfume class come from TierII & III towns.
Going ahead, Flipkart will even try to support its men grooming range. “Men’s’ grooming and makeup are critical segments for us, and we’re tying up with more global manufacturers as well. We also are expanding the variety of natural splendor merchandise to cater to the demand for natural and chemical-free products. We are also innovating on the patron buying journey to offer them the fine feasible enjoy,” concluded Garg.