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Yield Growth CEO Speaks with Jack Marks, Host of Wall Street Reporter About Urban Juve, Wright & Well and the Growing Global Market for Cannabis Products

Tara Mack by Tara Mack
April 12, 2020
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VANCOUVER, British Columbia, April 08, 2019 (GLOBE NEWSWIRE) — The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF) (Frankfurt: YG3), one of the latest entrants into the multi-billion greenback hashish topicals area declares that CEO Penny Green was interviewed remaining week by using Jack Marks of Wall Street Reporter. The interview sheds new mild on the topicals vertical within the burgeoning international hashish enterprise, which Deloitte predicts will surpass $31 billion by using 2021.
Marks and Penny mentioned the flurry of information that Yield Growth has introduced on account that its December 2018 IPO, inclusive of the release of its flagship emblem, Urban Juve, a line of pores and skin and frame care products making use of its proprietary component, hemp root oil, with formulations based totally on historical Ayurvedic remedy. Green noted that eleven Urban Juve merchandise are already slated for sale in more than 70 shops across Canada and online for each US and Canadian customers, with dozens more coming to market this 12 months.
Green mentioned how the enterprise is presently in discussions for offers that would result in international expansion which can result in product distribution in Europe and Asia.
Green mentioned the enterprise’s second brand, Wright & Well, in an effort to be released inside the next few months thru a distribution network of four hundred stores in the course of Oregon. The emblem infuses CBD and THC into its Ayurvedic formulations with merchandise which are supposed for ache management and health. Green explained that the employer ambitions to bring the manufacturers to new jurisdictions wherein hashish products are legal, including California and Nevada.
The serial entrepreneur and founder of Merus Labs, an agency that turned into bought for CAD $342M in 2017, shared her pleasure approximately the unprecedented possibility for which she believes Yield Growth is nicely positioned.
“The global wellbeing industry is $4.2 trillion. That’s wherein we saw a massive, big possibility–inside the intersection of cannabis with well-being merchandise,” explains Green. “In the cosmetics industry, once you have got a brand that customers like and that they adopt and that they take delivery of, it’s loopy how rapid you can develop to $50M or $100M in revenue. That’s what we’re after.”
The securities lawyer, currently diagnosed as considered one of Profit Magazine’s one hundred maximum successful ladies marketers, also believes that Yield Growth’s management group is greater than qualified to execute on the possibility. Chairman of Urban Juve, Thomas Bond turned into the previous COO and CFO of MAC Cosmetics, assisting construct the enterprise from little more than a startup to a greater than $300M marketplace cap employer and became instrumental in facilitating the take-over by using cosmetics giant, Estee Lauder, highlighting this crew’s potential to execute on global increase plans–building worldwide brand penetration.
Furthermore, the participation of big global manufacturers within the hashish sector is turning into increasingly common as jurisdictions begin to loosen up guidelines around hashish and cannabis products, efficaciously finishing prohibition. Companies like Molson Coors, Constellation Brands and Altria (Marlboro) have all stepped into the cannabis area both thru strategic investment or joint challenge.

The Yield Growth Corp. Intends to disrupt the wellbeing marketplace, that is a $4.2 Trillion Global Economy consistent with the Global Wellness Institute, via connecting ancient recuperation with current science, and harnessing the strength of hemp- and cannabis-infused products. It is a vertically incorporated asset business enterprise with the management, financial role, and technology-backed formulas to capitalize on the cannabis revolution. The Yield Growth management team has deep enjoyed with global brands along with Johnson & Johnson, Procter & Gamble, M·A·C Cosmetics, Skechers, Best Buy, Aritzia, Coca-Cola and Pepsi Corporation. Yield Growth serves mainstream luxurious customers who seek sophisticated well-being products. Its flagship purchaser emblem, Urban Juve, has aligned with over 70 retail locations to promote its products. Key ingredients in that merchandise include Cannabis Sativa hemp seed oil and hemp root oil, created the usage of Urban Juve’s proprietary, patent-pending extraction generation. Urban Juve has also filed 11 provisional patents inside the United States. Through its subsidiaries, Yield Growth is commercializing over 70 health and beauty merchandise and has a couple of sales streams such as licensing, incubation services and product income.

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