Korea’s expanding social impact has been gaining a great deal of acknowledgment in the past few years with the huge rise in appeal of Korean popular culture products, particularly K-pop and TV dramas.
However this is not the sole market in which Korean items have been expanding. Korea has also seen a surge in rate of interest in its apparel and lifestyle items. This is true of Korean cosmetics in particular which have not only totally controlled the domestic market ahead of foreign brands however have also seen an explosion in popularity overseas. A great example of which is the rapid ascension of K beauty Singapore products including that of skincare and makeup items within the sunny island.
With new shops opening at all times beyond Korea and an increasing number of ecommerce retailers coming into the market, for better or worse, it looks like the influence of Korean cosmetics brand names will not stop expanding at any time soon.
The Hallyu Wave
You may be wondering, what’s the Hallyu Wave? Well, do you recall, Beatlemania? If you’re a millennial or younger, most likely not. Which’s okay. Ask your parents or grandparents regarding this epic craze. Inquire regarding the Ed Sullivan Show and the band’s follow up supremacy of the billboard chart. Definitely, they can still listen to the shrill screams from teenage girls throughout the country.
Regardless, Beatlemania was a distinctive and irreplaceable period around the world. It was so significant since it broke down cultural barriers. Additionally, it permanently transformed the worldwide music scene. The Hallyu Wave, which converts to “the flow of Korea”, is following in the footsteps of the Beatles’ legendary age.
Fashion trends are changing, the songs charts are transforming, and teenage girls and boys are shrieking all over once more. Popular culture is being hit by a new shock wave and it does not show any kind of signs of stalling. If you wish to discover more regarding this new Korean Pop Wave, then keep scrolling.
Increasing influence of K-pop culture
South Korea beauty is being presented by celebs. The increase in popularity of K-pop culture and daytime drama across Asia Pacific has aided South Korean brand names increase past their home market. South Korea’s leading two leading players, AmorePacific and LG Household & Healthcare have entered worldwide markets.
Although their performance in international markets is not yet significant, both have performed to be top 10 beauty business in Asia Pacific. AmorePacific increased it total actual sales almost by 400% since 2009, contrasted to 84% development in the residential market during the same duration.
The gorgeous, remarkable and natural cosmetics offered by starlet and stars in Korean TV dramas resulted in the relevant cosmetic and skin treatment products in China and various other Oriental nations.