On Friday, clothing condo organisation Rent the Runway introduced that it had introduced youngsters’ items to its internet site, that means that fashion-aware moms will now be able to rent designer clothes for their children with out breaking the bank.
Rent the Runway CEO Jennifer Hyman, who is a mother herself, informed Business Insider that this changed into a herbal extension of the enterprise. Many of the service’s 11 million members have kids, and those women are identifying what their kids put on, she said.
Kids are constantly developing out in their clothes, so there is an financial and environmental advantage in now not having to buy lots of recent clothes. But, it additionally way that mothers can dress their kids in fancy clothes with out stressful about the ones gadgets being ruined.
“Kids are messy,” Hyman stated. “With this release, you’ll in no way have to fear approximately a stain or a spill due to the fact Rent the Runway handles everything.”
The new presenting will characteristic as an extension of the monthly subscription services Unlimited and Reserve. Members will be capable of consist of youngsters’ items within the four portions of clothing or add-ons they’re able to lease through the limitless carrier or upload on gadgets for an extra rate.
Rent the Runway announced in March that it had raised $a hundred twenty five million in a spherical of funding that valued the company at $1 billion.
It additionally these days partnered with West Elm to provide clients the threat to rent pillows, duvets, and throws. Lyman stated that she plans to create the Amazon Prime of the apartment international.
“Nothing is off the desk for Rent the Runway,” Hyman stated when asked about the likelihood of supplying menswear or domestic decor objects inside the destiny.
Rent the Runway announced in March that it had raised $125 million in a round of investment that valued the organisation at $1 billion.
It also these days partnered with West Elm to provide clients the risk to lease pillows, duvets, and throws. Lyman stated that she plans to create the Amazon Prime of the rental world.
“Nothing is off the table for Rent the Runway,” Hyman stated while requested about the chance of offering menswear or domestic decor objects in the future.