Prague Fashion Week is one of the many international events subsidized by Mercedes-Benz to deliver nascent designers and nearby manufacturers a worldwide presence — other iterations consist of Mercedes-Benz Fashion Week Russia and Mercedes-Benz Fashion Week Istanbul. However, with numerous style schools in its city limits, the Czech capital would seem to have a bonus over different regions in cultivating new talent for the worldwide marketplace. Indeed, the clean minds bred through the two universities represented with the aid of Mercedes-Benz Fashion Week Prague, Umprum, and UTB ZLÍN complemented the installed abilities with adolescent zest. What resulted changed into an exceedingly marketplace-ready selection of revolutionary creations — if you want what you spot, the MBPFW website helpfully includes hyperlinks to save a number of the presenters’ apparel. After attending the weeklong occasion, HYPEBEAST has decided on the have-to-see moments from MBFWP. Read on for a recap of the style week’s quality showings.
Jan Cerny is one of the maxima established younger Czech designers, having released his label in 2015 and joined the MBFWP line-up in 2017. Currently balancing his eponymous brand and an internship at Louis Vuitton, Cerny has shown ambitious creativity with each collection. The Fall/Winter 2019 series Cerny, confirmed last week, is an exquisite introduction to his designs, demonstrating Cerny’s potential to toe the road between youthful exuberance and cutting-edge sophistication. Splattered tie-dye, bold colorations, stylized “JAN” branding, and intelligent construction — uneven hems and doubled-up snap button closure — subverts Cerny’s workwear idea with aplomb. Cerny designs garments for himself and his young Czech fanbase, underlined with the aid of sufficient satisfaction for his local United States of America; the entire line is crafted inside the Czech Republic, anchored by using special deconstructed footwear created in collaboration with a neighborhood shoe agency Prestige.
Umprum: Atelier Módní Tvorby
One of the metropolis’s most fulfilling style faculties, Umprum, changed represented at the occasion by Pavel Ivančic’s Atelier Módní Tvorby, a collective of graduating seniors to give a varied array of seems on the runway. Though fellow Czech-style college UTB ZLÍN’s showcase changed into arguably more theatrical, Umprum’s output was a worthy hybrid of current reason and business influence, yielding garb that becomes conceptual and functional. Emoji-studded jackets reminded viewers that, sure, this is a presentation of adolescent college students, with different touches of teenagers coming with the aid of manner of a delicate lace reduce-out held aloft through a model walking down the runway. Bright sportswear turned twisted right into a sensible robe-and-culotte set, taking the athleisure idea to the subsequent stage, at the same time as workwear-indebted chore coats had been reinforced by using graphic pocket info and blended-cloth intrigue. A floral dress demonstrated advanced pattern-cutting, with petals delicately floating off the frame and several blooms peeling the lower back to show a hidden houndstooth.
Lukáš Krnáč
Some of fashion’s most important creatives determined their manner into style by chance instead of running through proper education. Such is the case for Lukáš Krnáč, who studied animation before joining the layout studio at Tomas Bata University in the Czech town of Zlín. Krnáč takes a playful tact when designing his fledgling eponymous line, with a developing number of Czech fashionistas listening to his eccentric creations each season.
