Beauty in sustainability
I would love people to know about the company because the goods are coming from the values of Davines. The employer has a unique perspective inside the beauty enterprise. We commenced the journey to emerge as a more and more sustainable business enterprise a few years ago. I want the affiliation between Davines and sustainability to be very, very robust.” This is what Paolo Braguzzi, leader government officer of Davines, would love clients to realize about their merchandise.
Davines is an Italian, family-owned hair-care brand distributed the world over in 70 nations. Emirates Woman met with the organization’s CEO and Haysam Eid, who is in fee of dispensing the goods in the location, at the Professional Beauty exhibition
What is the story in the back of Davines? How did it come approximately?
Paolo Braguzzi: It started in 1983, so it’s miles a highly younger organization. A pair founded it. They already have information within the enterprise, and they commenced literally of their garage. It grows by way of coincidence. They have been constructing a small manufacturing unit, but it becomes no longer prepared, so they began within the garage. This family spirit has been a part of the organization because then.
For the first ten years, the couple centered on developing and producing merchandise for different groups. Then the second generation joined the enterprise in 1993. Davide [Bollati] is the chairman of the employer. He has a scientific history, is a pharmacist, and has a master’s degree in cosmetic chemistry. So, he determined to strengthen the lab and, at the equal time to start his emblem.