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Home Beauty Products

Have We Been Sleeping On Italian Beauty? Meet The Brands You Need To Know

Tara Mack by Tara Mack
February 8, 2026
in Beauty Products
0

Much ado has been made approximately ‘French girl’ splendor in latest years. From their wispy fringes to their penchant for minimalism, it’d seem that each one thing Francophile have long ruled global beauty trends... Until now. Prepare for the resurgence of all matters, Italiano. And at the same time, as Italy isn’t an incredible distance from France (and the two together present a pleasant substitute pairing for a European escapade), Amalfi Coast and Côte d’Azur, all sundry?), their beauty choices couldn’t be in addition apart. Where France favors the limited and subtle, the fatherland of Sophia Loren and Monica Bellucci celebrates smoldering decadence and unapologetic boldness, just like the use of a’s liked coffee quotidiano.

In what might be the handiest shared commonality with their Francese sisters, Italian girls additionally choose to do their splendor buying from their nearby Farmacia or ‘pharmacy’. Luckily for them, the usa boasts numerous popular skincare brands with apothecary roots, many of which date returned to the early 1900s and older and preserved to garner international acclaim.

Italian BeautyAre you thinking of giving your skincare a European excursion? Read on for all of the Italian splendor brands you need to realize approximately. Founded in 1612, the Officina Profumo-Farmaceutica di Santa Maria Novella is one of the oldest pharmacy and cosmetics stores in the international. A need to visit while in Tuscany, the pharmacy is located in the heart of Florence. The cult Italian beauty emblem has spent the remaining six hundred years growing a variety of skin care and fragrances using the very best high-quality ingredients.

Commonly dubbed the “MAC of Italy”, Kiko Milano is a favorite amongst high street, and high cease customers alike. Founded in 1997, the less expensive brand boasts famous merchandise across make-up, skincare and cosmetics accessories.

Founded in Milan in 1983, Collistar is still one of the crucial leaders in Italian beauty. And given Italian girls’ famous devotion to formidable eyes and plush lashes, it seems fitting that one in every one of their great-selling products is an ultra-volumizing, jet-black mascara that conditions and strengthens the lashes with every use, promising forty one% thicker lashes in just weeks. Bonus? Every product is made in Italy.

With a name stemming from Princess Marcella Borghese, an Italian royal from the ’30s whose thorough splendor regime and love of spa culture was widely renowned, it’s no surprise that Roman emblem Borghese is one of the leaders in luxurious Italian cosmetics. According to the brand, “self-care is not a luxury in Italian culture, it is a necessity”, and one which nourishes the soul and spirit alike.

Am I craving a solar-kissed sojourn to Capri? Renowned Italian profumeria Carthusia will take you there. Easily one of the most beloved fragrance brands in the usa, Carthusia resources the purest herbal substances from Capri to create the most natural aromas possible. ‘Fiori di Capri’, one in all their pinnacle-selling perfumes, is a fragrance like no other, boasting artfully layered notes of wild carnation hand-picked from Capri’s Mount Solaro, lily of the valley, amber, and sandalwood to capture the essence of the island thru an original Medieval recipe from 1380.

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Tara Mack

Tara Mack

I started out my career working in the fashion industry. After years of experience in retail and fashion events, I left the corporate world and moved to LA to pursue a career in beauty. Now, I’m on the other side of the desk. I started my blog, stylepixo, as a way to share my love of fashion and beauty and connect with new people. It’s my first time blogging and it’s been a wonderful adventure. I love meeting people who share the same interests, learning about new brands, and sharing my favorite products with readers.

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How do you % beauty merchandise for visiting? With navy precision

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