MUMBAI: Amway India, the USA’s biggest FMCG direct promoting corporation, has released its contemporary innovation within the private care category – ‘Persona Germ Protection and Moisturizing’ liquid hand wash. The new liquid hand wash has been evolved in India for Indian customers and offers powerful germ protection while offering gentle nourishment and moisturization with the aid of Aloe vera. The new liquid hand wash is secure, efficacious and surroundings-pleasant, being loose from paraben, sulfate and triclosan, that are widely used preservatives in customer merchandise.
With the newly released liquid hand wash Amway objectives at bringing the whole lot-needed behavioral shift and attention approximately hand hygiene amongst Indian clients using reinforcing the handwashing habit as the maximum simple hygiene ritual. Amway India is also searching at increasing the market penetration of liquid hand wash merchandise together within tier II & III towns through the robust Amway direct dealers base.
Announcing the launch of Persona Germ Protection and Moisturizing Liquid Hand Wash, Mr. Sundip Shah, Chief Marketing Officer, Amway India, said, “The fitness and hygiene segment, specifically the hand hygiene phase has seen top-notch boom in India, with the liquid hand wash category witnessing a double-digit boom in the closing 5 years. There is an increasing consciousness among humans in the direction of maintaining hygiene in fashionable and mainly hand hygiene. Liquid hand wash is extra convenient, less messy and more sanitary than soaps. There is a massive capability for the boom in the category which has just 10% penetration in the u. S. A .. With our Amway direct dealers base, we are aiming for a deeper product penetration esp. In tier II &III cities and we are confident that Amway direct sellers will play an important role in spreading cognizance about the importance of hand washing for a healthy existence.
Ms. Anisha Sharma, Category Head – Beauty & Personal Care, Amway India, introduced, “With several public and private campaigns on health and hygiene, greater customers are getting aware about the advantages of preserving amazing private hygiene, mainly hand hygiene. They are looking for a product which offers them whole germ safety, without drying their fingers. We are addressing this want with the aid of supplying powerful germ protection with the goodness of a nourishing herbal ingredient like Aloe Vera which softens and moisturizes the pores and skin#.”
Priced at INR 265 for 250 ml (together with all taxes), Persona Germ Protection and Moisturizing Hand Wash is offered entirely through Amway Direct Sellers across India.
Amway’s non-public care category consists of an extensive range of merchandise for head to toe such as hair care, oral care, body care & male grooming catering to 1’s non-public hygiene wishes.