CAMBRIDGE, Mass., May 21, 2019,/PRNewswire/ — Pioneering microbiome enterprise Mother Dirt, these days, broadcasts the release of its Body Oil and Body Wash. The new merchandise marks the brand’s respectable entry into frame care and has been uniquely screened and formulated using its biome-pleasant platform to restore and support the skin microbiome. Both products deliver overall performance with plant-primarily based substances and no introduced preservatives, sulfates, or parabens — leaving purchasers with better searching and better-feeling pores and skin.
Mother Dirt’s Body Oil and Body Wash are the present-day within the agency’s fleet of biome-friendly products. Formulated for compatibility with the pores and skin’s natural microbiome, the brand-new line complements the emblem’s hero product, the AO+ Mist, which contains a live subculture of Ammonia-Oxidizing Bacteria (AOBs). This peace-keeping microorganism enables us to restore balance to our pores and skin’s microbiome and opposite the effects of modern hygiene practices.
“From day one, our assignment has been a two-part method: repair the essential microorganism observed in our AO+ Mist to the pores and skin’s biome, then create merchandise that assists preserve these true bacteria in place of washing them away. We intend that biome-pleasant merchandise can serve as a brand new checkbox to skincare method criteria and points to where the industry is headed,” stated Jasmina Aganovic, president of Mother Dirt. “The Body Oil and Body Wash mirrors our awareness on building out the whole day-by-day necessities of private care chronic and are at once inspired by way of our customers. We want to create easy entry factors for clients into a biome-pleasant recurring, and that would look different for all of us.”
One of the maximum abrasive matters for the skin microbiome can be the surfactants in soaps and other cleansers that create lather. The Body Wash is screened using our biome-friendly system and uses chosen, calibrated surfactants to ensure a gentle approach to the pores, skin, and microbiome. The system has a shallow water content material, encouraging the most effective pea-sized amount for use at a time. The Body Wash is to be had on MotherDirt.com at a rate of $29. Essential substances consist of rose water, sweet almond oil, coco-caprylate, and hydrolyzed pea protein.
The Body Oil is the final result of placing many vital and provider oils via Mother Dirt’s biome-friendly trying-out platform. “With increased testing capabilities and ongoing learnings, we had been able to increase the tempo of our screening technique and get greater state-of-the-art in our components technique. This has enabled us to formulate with previously eliminated classes of elements, together with essential oils. The Body Oil is the first product we’re launching with a critical oil: lemongrass,” Director of Product Development Jennifer Cookson provides.
Formulated with eleven plant-based elements, the product is short to absorb and easily distributed through a controlled spray, leaving pores and skin hydrated and feeling nourished. The Body Oil is available on MotherDirt.Com at a charge of $39. Key elements encompass sweet almond oil, apricot kernel oil, Abyssinian seed oil, and lemongrass oil.
The new products, in addition to Mother Dirt’s undertaking to demystify the microbial global and shift the definition of “easy” far from sterile and towards a healthful, balanced biome. The logo’s signature AO+ Mist is clinically verified to restore readability and stability to all skin types within four weeks of use. It is supported with the aid of a complete line of biome-friendly merchandise, together with Face & Body Cleanser, Moisturizer, Shampoo, and, now, Body Oil and Body Wash – every of which helps keep beneficial microorganisms on the pores and skin instead of washing them away.
About Mother Dirt
Mother Dirt is a project-driven biotech startup with a personal care line that restores and preserves the good microorganisms naturally found on our pores and skin. The cornerstone of their approach is a peace-maintaining microorganism, called ammonia-oxidizing Bacteria (AOB), that facilitates restoring balance to our skin. Mother Dirt formulates and displays ingredients through its biome-pleasant product improvement platform at its places of work in Cambridge, Massachusetts. Their project pursuits to recalibrate the human relationship with the microbial world and shift the definition of “easy” away from sterile and toward a healthy, balanced biome. The enterprise was founded in 2015.
