Founded in 2015 with the aid of Samridhi Ganeriwalla, Little West Street offers a massive form of absolutely cotton merchandise for toddlers and kids, inclusive of customisable nightwear and bedding, tub towels, decor, and travel essentials. It additionally has matching pyjamas for parents!

Bootstrapped and based totally out of New York and New Delhi, Little West Street has the first-class-of-each-worlds benefit, with get admission to to designers inside the US and artisans in India who deliver the company’s ideas to lifestyles.

Samridhi says she started Little West Street because she observed the dearth of variety inside the Indian apparel marketplace for babies and desired to carve a niche. She began designing her very own merchandise for her son, and quickly started receiving tremendous feedback.

Initially, Samridhi struggled with gaining accept as true with from hesitant parents, explaining why some products like swaddles – which are much less heard of in India – are beneficial, and constructing a consumer base for the pricier variety of merchandise, going as much as Rs 20,000. As time went by and word approximately Little West Street went round, Samridhi has been in a position to conquer those demanding situations.

 

Little West Street additionally boasts endorsements via numerous celebrity parents, such as Esha Deol-Bharat Takhtani, Kareena Kapoor Khan-Saif Ali Khan, Nisha Rawal-Karan Mehra, Soha Ali Khan-Kunal Khemu, Shweta Tiwari-Abhinav Kohli, Sania Mirza-Shoaib Malik and others.

Hoping to unfold pleasure and love, Little West Street additionally sponsors food for children at Samarpan Foundation, an NGO. In 2018, the enterprise contributed in the direction of nearly six months really worth of meals for the organisation.

Snigdha Bihan, Little Pockets Store

Founded in 2015 by Snigdha Bihan, Jaipur-based Little Pockets Store offers outstanding formal and informal casual wear for newborns and kids till 10 years.

After she became a mother herself, Snigdha realised that the children’ clothing marketplace lacked range. So in 2015, she decided to create a fusion among traditional Rajasthani designs and modern clothing for children, at an less costly price, and mounted Trendmongers Pvt Ltd in Jaipur.

What started as an experiment with an funding of Rs 10 lakh that Snigdha borrowed from her husband and a pal now has an annual turnover of Rs 65 lakh. Operating below the emblem ‘Little Pockets Store’, it in particular caters to the ethnic put on section, decorated with Rajasthani handwork.

While Trendmongers employs around ninety-a hundred artisans and producers, Snigdha has these days been faced with a collection of block printing artists who wanted to quit and move on to better paying jobs.

Back in 2015, Dipti’s daughter turned into 3 years old, and as a figure, she always observed it tough to shop for her due to the fact there was a lack of garments that had first-rate layout and used baby-pleasant fabrics. Around the identical time, Dipna who’s an educator, turned into operating with children on a theatre manufacturing. During her research, she came across information about how tons trash the style enterprise produces, and realised how unaware clients are.

The sisters determined they needed to make a exchange, and stepped out in their comfort zones to begin Love the World Today. The emblem sources natural cotton from Global Organic Textile Standard (GOTS) certified providers in Gujarat and Rajasthan, handwoven cotton from weaver groups throughout Gujarat, Rajasthan, Andhra Pradesh, Madhya Pradesh, Uttar Pradesh and West Bengal. All of LTWT’s clothes are also made using green dyes.

The idea at the back of LTWT changed into to create a ‘enterprise with a motive.’ The co-founders say that the brand attempts to talk the importance of sustainable and ethically-sourced apparel, as well as gender-neutral clothing that breaks stereotypes and allows find a deeper appreciation for classy.

The key demanding situations that Dipti and Dipna have faced are staying inspired on terrible days, developing a measurable vision and placing themselves available, specially due to the fact they don’t come from a layout or fabric background. Slowly however gradually, the duo are becoming beyond the hurdles.

So far, Love the World Today has a customers of over 5,000 clients across India, Singapore, Hong Kong, France, and america. Through Instagram, the emblem has additionally been capable of create a good-knit community of dad and mom and are venturing into providing greater than just garments, such as track gigs and e book readings for youngsters and blog content material.

Going ahead, LTWT will soon be entering into the space of adult garb, in order that they can be a ‘one-prevent-shop for clothing it truly is made in a socially and environmentally responsible way.

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